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Opt-In Email Advertisement
:.Power
Marketing at Your Fingertips
Our Email Broadcasting is fast, easy and cost effective way to send
newsletters, invitations, special promotions, service announcements and
direct marketing campaigns to your target audience. Whether it is a simple
text letter that draws people to your web site or a highly visual, HTML
formatted message, We have the technology and expertise to deliver your
email to thousands or hundreds of thousands of people immediately.
Unlike traditional forms of communication, Email Broadcasting offers
direct feedback on your campaign success. We measures the results of your
broadcast and provides you with comprehensive reports that maximize the
effectiveness of your communications over time.
Benefits
- Cost effective
Email Broadcast is most cost effective way to deliver a customized
message to a large group of people. It offers marketers rapid time to
market while eliminating the cost of postage, printing and packaging. No
more long hours of preparation to send your information- automate your
communication process.
- Convenient
Do it all from your desktop. Just send us your document and your list
and we will manage the distribution and tracking for you. We can even
create HTML document for you, making it easy to send professional emails
every time. And for every email response you get, We can send an
automatic reply, created by you.'
- Informative
Start learning how your campaign is doing the moment your email is sent.
No need to wait for a couple of weeks to know if it has been a success.
Response rates are immediate and We track results of the campaign for
you. We will tell you how many emails are opened, how many links are
followed, who didn't receive your email and who wants to unsubscribe
from your list.
Make it Work for You
- Associations- Deliver association updates and newsletters
- Direct Marketing- Send hundreds or thousands of advertising
and promotional campaigns instantly
- Publishing- Send special "limited time" renewal offers to
existing subscribers
- Travel - Advertise hot deals and last minute sell offs
- Expos/Trade Shows- Send hundreds or thousands of exhibitor
invitations and updates instantly
- Financial Services- Deliver time sensitive research reports
If you have any questions
about pricing or any other type of service, please do not hesitate to contact us.
We look forward to working with you!
Contact Us
More Information
Targeted &
Opt-In Email Campaigns are a very popular and successful technique of
advertising your product or service over the Internet to people who want
to learn about new and exciting opportunities.
Only those people who have given their permission to receive such
information will be included on your opt-in email list. You can learn more
about Opt-In email by reading the sections below.
Opt-In vs. Spam
Opt-In and Spam are two completely different kinds of email marketing. As
previously described, Opt-in is type of email list that is made up of
people who have specifically asked to be on it. Thus, it is referred to as
a permission or voluntary lists.
The problem with Spam: However, if you
placed people on the email list without their permission and then mailed
to them, you are on dangerous ground. You're sending unsolicited
commercial email (UCE). Chances are someone will regard you as a spammer.
Spam as a marketing tool has a bad reputation and is resented by many
internet users because it invades their privacy and hijacks computing
resources. The use of spam is dangerous because some users will retaliate
against it while other will not.
The solution to avoid being labeled as a spammer
is to rent an Opt-in email list from a reliable provider and build your
own list on a voluntary basis. That's the best way to stay out
of trouble.
Despite these problems, many marketing people still believe spam or bulk
email is the way to advertise a product or service because it's cheap and
it's possible to reach millions within hours.
However, what these opportunists fail to realize is that spam mailings are
rarely successful. In fact, when compared with opt-in email marketing,
spam mailing returned very low response rates.
Opt-in mailings on average return a 3-9% response, while with spam, an
average response rate is a fraction of a percent. And, among the spam
responses, most will be hate mail, undelivered email, and remove notices.
Thus, spam is no way to market if you want effective results while keeping
your organization in good standing.
In conclusion, it is possible to send your message to millions for
practically no cost, but your organization will receive a bad name for an
unproductive and clumsy marketing strategy.
Thus, choosing Opt-in over Spamming is always a better choice.
Email vs. Direct Mail
Email has quickly become the direct mail of the future. In fact, postal
mail has practically become obsolete as a means of effective marketing
when compared with its newest competitor: opt-in email.
The reason? Opt-in email offers so many more
practical advantages than regular postal mail.
Postal mail costs more, takes longer, and can only be sent and received at
certain times and limited number of days. In contrast, Opt-in email can be
sent anywhere in the world within seconds, any hour and any day of the
week.
Also, there is usually only one flat rate to send opt-in email, which is
considerably less than a postage stamp, and recipients can view more
information instantly by clicking on a hyperlink within the announcement.
Give it a try: If you use postal mail
as a marketing strategy, simply take a fraction of that budget and invest
into an opt-in marketing plan. Then you will be able to compare the
results for yourself. Review the comparison chart below to get some solid
figures.
Different Techniques. Once you begin
your email marketing campaign, you will notice a few differences from the
direct mail campaign.
- For one, emails are written in a completely different tone than the
"hard sell" marketing tone of direct mail. People feel differently about
their email boxes than their post office boxes. The email inbox is much,
much more a personal space.
So the approach in your email marketing
communications has to be more personal, friendly, low-key.
- Give your email message a more relaxed feel -- no pressure. This is
not the time for the frantic, relentless cadence of hard-sell direct
mail.
- Keep it brief. Whereas long copy works well in direct mail, email
communications should be short -- initially, at least. Rather than
explaining every detail, let the recipient request further information
via a Web page or a follow-up email message. Use that second stage to do
a more in-depth job of selling.
- Avoid appearing as a spammer. That is, avoid overly large headlines,
message in all capital letters, multiple exclamation points, or
deceptive "gotcha" subject lines. Never try to hide your identity by
forging or concealing message headers. Provide full contact information.
And don't send commercial email to someone who has not given you
permission to do so.
Basic elements
Now that you know what opt-in email marketing is and how it differs from
direct marketing or spam, let's look at the basic elements involved in
creating an effective email marketing strategy.
Our experts state that the following elements are necessary for an
effective email marketing campaign.
- Make unsubscribing easy. This
should be the key focus because the primary aspect of opt-in email
marketing is that it is permission-based. No one should be receiving
opt-in emails unless they want to.
So be sure to include an unsubscribing option to your marketing email
that is easy-to-use and convenient for your recipients
- Make messages relevant. Above
all, your message should be relevant to the reader. The most
well-designed and successful emails are the best because they
demonstrate how the products are used and always show the price
prominently.
These emails mirror traditional direct marketing (which we know works
well). Some special approaches work as well, such as tying in
geographically relevant information (e.g., closest bookstore to your zip
code), but usually when the email becomes too complex, reader interest
is lost.
- Make messages interactive. You
must listen and respond to your audience. A suggestion is to include
appropriate contact information such as telephone numbers or email
addresses where a customer can respond if he or she want to.
Your audience needs to be listened to. The basic idea is that when you
send out email, you should expect to get something back.
(Usually about 1 percent of your outbound email will come back as actual
requests from your customers.) People like to share ideas, concerns,
questions, and rants. If you ignore them, don't expect them to remain
customers for long.
- Pay attention to demographics.
Pay attention to recent Census findings, which list demographic
information for your targeted area. The demographic makeup of your
customers is changing, and notions such as language, format, and the
people featured in your marketing message cannot be taken for granted
and may need to be reviewed. You may be surprised what you find and how
many new customers you attract.
So there you have it -- a few basic elements that can make your email
marketing campaign a success.
If you have any questions
about pricing or any other type of service, please do not hesitate to contact us.
We look forward to working with you!
Contact Us
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